Business advertisements are exercises in corporate branding and offer a snapshot of local civic pride and artisanal prowess. Many directories included prints from highly ornate engraved plates, bound in at the beginning or end of the volume; others used ornamented display letterpress types and interleaved them throughout the printed listings. In a monochromatic world of black and white, this is a rare example of a colour pull-out that potentially gave the market edge to Forbes and Bennett, printers of this 1859 Directory.
